1986—1995年历年考研英语真题集

11.By the first sentence of the passage the author means that[A]he is fairly familiar with the cost of ad vertising[B]everybody knows well that advertising is money consuming[C]advertising costs money like everything else[D]it is worthwhile to spend money on advertising12.In the passage,which of the following is NOT included in the ad vantages of advertising?[A]Securing greater fame.[B]Providing more jobs.[C]Enhancing living standards.[D]Reducing newspaper cost.13.The author deems that the well-known TV personality is_.[A]very precise in passing his judgment on advertising[B]interested in nothing but the buyers'attention[C]correct in telling the difference between persuasion and information[D]obviously partial in his views on advertising14.In the author's opinion,[A]advertising can seldom br ing material bene fit to man by providing information[B]advertising informs people of new ideas rather than wins them over[C]there is nothing wrong with advertising in persuading the buyerD the buyer is not interested in getting information from an ad vertisementPassage 2There are two basic ways to see growth:one as a product,the other as a process.People have generally viewedpersonal growth as an external result or product that can easily be identified and measured.The worker who gets apromotion,the student whose grades improve,the foreigner who learns a new language-all these are examples ofpeople who have measurable results to show for their efforts.By contrast,the process of personal growth is much more difficult to determine,since by definition it is ajourney and not the specific signposts or landmarks along the way.The process is not the road itself,but rather theattitudes and feelings people have,their caution or courage,as they encounter new experiences and unexpectedobstacles.In this process,the journey never really ends;there are always new ways to experience the world,newideas to try,new challenges to accept.In order to grow,to travel new roads,people need to have a willingness to take risks,to confront the unknown,and to accept the possibility that they may "fail"at first.How we see ourselves as we try a new way of being isessential to our ability to grow.Do we perceive ourselves as quick and curious?If so,then we tend to take morechances and to be more open to unfamiliar experiences.Do we think we're shy and indecisive?Then our sense oftimidity can cause us to hesitate,to move slowly,and not to take a step until we know the ground is safe.Do we thinkwe're slow to adapt to change or that we're not smart enough to cope with a new challenge?Then we are likely totake a more passive role or not try at all.These feelings of insecur ity and self-doubt are both unavoidable and necessary if we are to change and grow.Ifwe do not confront and overcome these internal fears and doubts,if we protect ourselves too much,then we cease togrow.We become trapped inside a shell of our own making15.A person is generally belie ved to achieve personal growth when[A]he h